Tile Red PPF-01 is a red paint color from Behr. It has a hex value of #774242, LRV 8 and a warm (golden) undertone. Its closest cross-brand match is Bordeaux from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #774242 · PPF-01
Tile Red
8%LRV Value
Warm (Golden)Undertone
Tile Red Technical Profile
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Tile Red in Every Brand
The closest equivalent to Tile Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrTile Red
Nearly identical
PPGBordeaux
Bordeaux
PPG
Nearly identical
Fruitful Orchard
Vista Paint
Nearly identical
Gayle'S Rouge
Dutch Boy
Nearly identical
Rich Leather
Kilz
Nearly identical
Berry Crush
Hirshfield's
Nearly identical
Chestnut
Benjamin Moore
Nearly identical
Rocky Mountain Red
Dunn-Edwards
Very similar
Perennial Red
Valspar
Very similar
Carriage Door
Sherwin-Williams
Very similar
Preference Red
Farrow & Ball
Very similar
Chestnut Brown
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Tile Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Tile Red
#774242
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8E765E
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Tile Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Tile Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Tile Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Tile Red — Frequently Asked Questions
What undertone does Tile Red have?
Tile Red by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Tile Red in your own space before committing.
What colors match Tile Red from other brands?
The closest cross-brand equivalents to Tile Red are Bordeaux by PPG (a near-identical match), Fruitful Orchard by Vista Paint (a near-identical match), Gayle'S Rouge by Dutch Boy (a near-identical match) — the best options for getting Tile Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Tile Red?
Tile Red has a Light Reflectance Value (LRV) of 8.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Tile Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Tile Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.