Ref. #983FCE · P110-6
Wild Berry
17%LRV Value
Warm (Pink)Undertone
Wild Berry Technical Profile
What color is Wild Berry? It's a deep warm purple with the hex code #983FCE. Wild Berry has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 17, Wild Berry creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with cool whites for trim, walnut floors, and either brass or matte black hardware depending on whether you want warm or grounded contrast. Sage green works as a complementary accent. Purples are the most lighting-sensitive paint family. 2700K bulbs push them toward mauve or pink; 4000K daylight keeps them violet or even slightly blue. Always sample at multiple times of day.
Colors Similar to Wild Berry
Closest digital match based on color values. Always verify with physical samples.
Trillium Blue Met.
MPC
Visible difference
Cabaret
Dunn-Edwards
Visible difference
Royal Lilac
PPG
Visible difference
Sonic Plum
Valspar
Visible difference
Blue Spruce
Benjamin Moore
Visible difference
Slate Tile
Sherwin-Williams
Visible difference
Deep Charcoal
Kilz
Visible difference
Crown Jewels
Vista Paint
Visible difference
Recommended Pairings
Colors That Work With Wild Berry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wild Berry
#983FCE
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#BD75B4
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wild Berry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wild Berry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Wild Berry.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Wild Berry — Frequently Asked Questions
What undertone does Wild Berry have?
Wild Berry by Behr has a warm (pink) undertone and belongs to the purple color family.
What colors match Wild Berry from other brands?
The closest matches are Trillium Blue Met. by MPC (#6F4BA9), Passione Blue Met. by MPC (#704A98), Cabaret by Dunn-Edwards (#845998). Always verify with physical samples.
What is the LRV of Wild Berry?
Wild Berry has an LRV of 17.0, where 0 is pure black and 100 is pure white.
Explore More with Wild Berry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wild Berry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.