Wild Berry P110-6 is a purple paint color from Behr. It has a hex value of #983FCE, estimated LRV 17 and a warm (pink) undertone. Its closest cross-brand match is Cabaret from Dunn-Edwards (a visible but close match), with 49 more equivalents across other brands.
Behr · #983FCE · P110-6
Wild Berry
17%Estimated LRV
Warm (Pink)Undertone
Wild Berry Technical Profile
HEX Code#983FCE
RGB152, 63, 206
Estimated LRV17.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Wild Berry
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Cabaret
Dunn-Edwards
#845998
Visible digital difference
Royal Lilac
PPG
#835995
Visible digital difference
Sonic Plum
Valspar
#815A92
Visible digital difference
Blue Spruce
Benjamin Moore
#617178
Visible digital difference
Slate Tile
Sherwin-Williams
#606E74
Visible digital difference
Deep Charcoal
Kilz
#5F6F75
Visible digital difference
Crown Jewels
Vista Paint
#946CAC
Visible digital difference
Crown Jewels
Hirshfield's
#946DAD
Visible digital difference
Whale'S Tail
Dutch Boy
#647074
Visible digital difference
Squirrel Grey
RAL
#78858B
Visible digital difference
Wool .06
Colorhouse
#485761
Visible digital difference
De Nimes
Farrow & Ball
#6A7C80
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Wild Berry
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wild Berry
#983FCE
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#BD75B4
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wild Berry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wild Berry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Wild Berry.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Wild Berry — Frequently Asked Questions
What undertone does Wild Berry have?
Wild Berry by Behr has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Wild Berry from other brands?
The closest cross-brand equivalents to Wild Berry are Cabaret by Dunn-Edwards (a close match), Royal Lilac by PPG (a close match), Sonic Plum by Valspar (a close match) — the best options for getting Wild Berry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Wild Berry?
Wild Berry has a estimated lightness value of 17.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Wild Berry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wild Berry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.