Wild Berry P110-6 is a purple paint color from Behr. It has a hex value of #983FCE, LRV 17 and a warm (pink) undertone. Its closest cross-brand match is Cabaret from Dunn-Edwards (a visible but close match), with 49 more equivalents across other brands.
Ref. #983FCE · P110-6
Wild Berry
17%LRV Value
Warm (Pink)Undertone
Wild Berry Technical Profile
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Wild Berry in Every Brand
The closest equivalent to Wild Berry in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrWild Berry
Visible difference
Dunn-EdwardsCabaret
Cabaret
Dunn-Edwards
Visible difference
Royal Lilac
PPG
Visible difference
Sonic Plum
Valspar
Visible difference
Blue Spruce
Benjamin Moore
Visible difference
Slate Tile
Sherwin-Williams
Visible difference
Deep Charcoal
Kilz
Visible difference
Crown Jewels
Vista Paint
Visible difference
Crown Jewels
Hirshfield's
Visible difference
Whale'S Tail
Dutch Boy
Visible difference
Squirrel Grey
RAL
Visible difference
Wool .06
Colorhouse
Visible difference
De Nimes
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Wild Berry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wild Berry
#983FCE
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#BD75B4
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wild Berry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wild Berry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Wild Berry.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Wild Berry — Frequently Asked Questions
What undertone does Wild Berry have?
Wild Berry by Behr has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Wild Berry in your own space before committing.
What colors match Wild Berry from other brands?
The closest cross-brand equivalents to Wild Berry are Cabaret by Dunn-Edwards (a close match), Royal Lilac by PPG (a close match), Sonic Plum by Valspar (a close match) — the best options for getting Wild Berry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Wild Berry?
Wild Berry has a Light Reflectance Value (LRV) of 17.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Wild Berry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wild Berry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.