Ref. #AC9877 · 1101-5
Bear Hug
33%LRV Value
NeutralUndertone
Bear Hug Technical Profile
What color is Bear Hug? It's a medium warm brown with the hex code #AC9877. Colors similar to Bear Hug include Sherwin-Williams Roycroft Suede, Sherwin-Williams Burlap, Sherwin-Williams San Antonio Sage. Bear Hug has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Its LRV of 33 gives Bear Hug depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. As a warm neutral, Bear Hug pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Bear Hug
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Bear Hug
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Bear Hug
#AC9877
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A8AD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Bear Hug
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Bear Hug Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Bear Hug.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Bear Hug — Frequently Asked Questions
What undertone does Bear Hug have?
Bear Hug by PPG has a neutral undertone and belongs to the brown color family.
What colors match Bear Hug from other brands?
The closest matches are Roycroft Suede by Sherwin-Williams (#A79473), Burlap by Sherwin-Williams (#AC9571), San Antonio Sage by Sherwin-Williams (#A69474). Always verify with physical samples.
What is the LRV of Bear Hug?
Bear Hug has an LRV of 32.6, where 0 is pure black and 100 is pure white.
Explore More with Bear Hug
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Bear Hug's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.