Rusty Red 10YR 10/312 is a red paint color from PPG. It has a hex value of #8E4545, estimated LRV 10 and a warm (golden) undertone. Its closest cross-brand match is Haute Couture from Behr (nearly identical), with 49 more equivalents across other brands.
PPG · #8E4545 · 10YR 10/312
Rusty Red
10%Estimated LRV
Warm (Golden)Undertone
Rusty Red Technical Profile
HEX Code#8E4545
RGB142, 69, 69
Estimated LRV10.4
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Rusty Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Haute Couture
Behr
#8E4547
Close digital match
Maple Leaf Red
Benjamin Moore
#924544
Close digital match
Codman Claret
Hirshfield's
#8C4040
Close digital match
Codman Claret
Vista Paint
#8B3F3F
Close digital match
Barn Red
Dunn-Edwards
#8B4044
Close digital match
Eating Room Red
Farrow & Ball
#8F4E4D
Similar digital color
Fabulous Red
Valspar
#973E41
Similar digital color
Red Bay
Sherwin-Williams
#8E3738
Similar digital color
Radiant Raspberry
Kilz
#953842
Similar digital color
Depression Glass
Dutch Boy
#974953
Similar digital color
Create .05
Colorhouse
#942A35
Visible digital difference
Red Violet
RAL
#922B3E
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Rusty Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rusty Red
#8E4545
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9D8369
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rusty Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rusty Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Rusty Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rusty Red — Frequently Asked Questions
What undertone does Rusty Red have?
Rusty Red by PPG has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Rusty Red from other brands?
The closest cross-brand equivalents to Rusty Red are Haute Couture by Behr (a close digital match), Maple Leaf Red by Benjamin Moore (a close digital match), Forbidden Red by Behr (a close digital match) — the best options for getting Rusty Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rusty Red?
Rusty Red has a estimated lightness value of 10.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rusty Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rusty Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.