It's the Berries by Vista Paint paint color
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Ref. #932944 · K-720

It's the Berries

8%LRV Value
Warm (Golden)Undertone
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It's the Berries K-720 is a pink paint color from Vista Paint. It has a hex value of #932944, LRV 8 and a warm (golden) undertone. Its closest cross-brand match is Scarlet Apple from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.

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It's the Berries Technical Profile

HEX Code#932944
RGB147, 41, 68
LRV8.2
UndertoneWarm (Golden)
Color Familypink
BrandVista Paint

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It's the Berries in Every Brand

The closest equivalent to It's the Berries in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Vista PaintIt's the Berries
Nearly identical
Dunn-EdwardsScarlet Apple

Scarlet Apple

Dunn-Edwards

Nearly identical

Crushed Velvet

Benjamin Moore

Very similar

Regal Red

Behr

Very similar

Red Violet

RAL

Very similar

Razzberry

Dutch Boy

Very similar

Cerise

Sherwin-Williams

Very similar

Velvet Cake

Hirshfield's

Very similar

Perfect Pout

Valspar

Very similar

Bright Orchid

Kilz

Very similar

Madeira Red

PPG

Very similar

Create .05

Colorhouse

Visible difference

Incarnadine

Farrow & Ball

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With It's the Berries

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

It's the Berries

#932944

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#A0634F

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for It's the Berries

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Red Violet

Complement

Leprechaun

It's the Berries Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Santo

Trim

Tinted or Not?

Accent

Brownstone

Pop

This Color

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Mountain’s Majesty

Trim

Tinted or Not?

Accent

Grape Riot

Pop

This Color

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Diamond Stud

Trim

Tinted or Not?

Accent

Hill and Vale

Pop

This Color

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Vista Paint Colors

Other Vista Paint colors close to It's the Berries.

American Rose

Vista Paint · AC123

#952D3A

Velvet Cake

Vista Paint · 1124

#9B263D

Francesca

Vista Paint · K-712

#9F253D

Jay's New Toy

Vista Paint · K-704

#A0293D

Romantic Night

Vista Paint · 1138

#943136

Romp

Vista Paint · 1136

#953943

More pink colors from other brands

Cross-brand colors in the pink family — useful when you want a similar look from a different brand.

Exuberant Pink

Sherwin-Williams · 6840

#B54D7F

Bashful

Dunn-Edwards · DE5000

#FEE8F5

Funny Face

Behr · M140-2

#F5C2ED

Cinnamon Candle

Behr · BIC-33

#AE3F74

Rosy Glow

Benjamin Moore · 2084-50

#EBAFBF

Spun Sugar

Dunn-Edwards · DE5014

#FAE2ED

It's the Berries — Frequently Asked Questions

What undertone does It's the Berries have?
It's the Berries by Vista Paint has a warm (golden) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample It's the Berries in your own space before committing.
What colors match It's the Berries from other brands?
The closest cross-brand equivalents to It's the Berries are Scarlet Apple by Dunn-Edwards (a near-identical match), Crushed Velvet by Benjamin Moore (a very close match), Regal Red by Behr (a very close match) — the best options for getting It's the Berries's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of It's the Berries?
It's the Berries has a Light Reflectance Value (LRV) of 8.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with It's the Berries

See It on a Wall

Preview this color in a real room

How Much Paint?

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Browse pink Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why It's the Berries's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

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