Ref. #932944 · K-720
It's the Berries
8%LRV Value
Warm (Golden)Undertone
It's the Berries Technical Profile
What color is It's the Berries? It's a dark warm pink with the hex code #932944. Colors similar to It's the Berries include Dunn-Edwards Scarlet Apple, Benjamin Moore Crushed Velvet, Behr Regal Red. It's the Berries has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 8, It's the Berries creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with warm whites like Simply White, blonde wood floors, and brass or gold hardware. Deep green or forest accents add contrast that keeps it from feeling too sweet. Under 2700K warm bulbs pinks and magentas glow warmly, leaning coral. Under 4000K cool light they read more vibrant — important for nursery and bedroom planning where bulb choice changes the mood.
Colors Similar to It's the Berries
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With It's the Berries
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
It's the Berries
#932944
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A0634F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for It's the Berries
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
It's the Berries Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to It's the Berries.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
It's the Berries — Frequently Asked Questions
What undertone does It's the Berries have?
It's the Berries by Vista Paint has a warm (golden) undertone and belongs to the pink color family.
What colors match It's the Berries from other brands?
The closest matches are Scarlet Apple by Dunn-Edwards (#922E4A), Crushed Velvet by Benjamin Moore (#8E2E49), Regal Red by Behr (#8D2646). Always verify with physical samples.
What is the LRV of It's the Berries?
It's the Berries has an LRV of 8.2, where 0 is pure black and 100 is pure white.
Explore More with It's the Berries
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why It's the Berries's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.