It's the Berries K-720 is a pink paint color from Vista Paint. It has a hex value of #932944, LRV 8 and a warm (golden) undertone. Its closest cross-brand match is Scarlet Apple from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #932944 · K-720
It's the Berries
8%LRV Value
Warm (Golden)Undertone
It's the Berries Technical Profile
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It's the Berries in Every Brand
The closest equivalent to It's the Berries in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Vista PaintIt's the Berries
Nearly identical
Dunn-EdwardsScarlet Apple
Scarlet Apple
Dunn-Edwards
Nearly identical
Crushed Velvet
Benjamin Moore
Very similar
Regal Red
Behr
Very similar
Red Violet
RAL
Very similar
Razzberry
Dutch Boy
Very similar
Cerise
Sherwin-Williams
Very similar
Velvet Cake
Hirshfield's
Very similar
Perfect Pout
Valspar
Very similar
Bright Orchid
Kilz
Very similar
Madeira Red
PPG
Very similar
Create .05
Colorhouse
Visible difference
Incarnadine
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With It's the Berries
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
It's the Berries
#932944
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A0634F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for It's the Berries
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
It's the Berries Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to It's the Berries.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
It's the Berries — Frequently Asked Questions
What undertone does It's the Berries have?
It's the Berries by Vista Paint has a warm (golden) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample It's the Berries in your own space before committing.
What colors match It's the Berries from other brands?
The closest cross-brand equivalents to It's the Berries are Scarlet Apple by Dunn-Edwards (a near-identical match), Crushed Velvet by Benjamin Moore (a very close match), Regal Red by Behr (a very close match) — the best options for getting It's the Berries's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of It's the Berries?
It's the Berries has a Light Reflectance Value (LRV) of 8.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with It's the Berries
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why It's the Berries's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.