Formal Maroon PPU1-14 is a red paint color from Behr. It has a hex value of #70474C, LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Preference Red from Farrow & Ball (nearly identical), with 49 more equivalents across other brands.
Ref. #70474C · PPU1-14
Formal Maroon
9%LRV Value
Warm (Pink)Undertone
Formal Maroon Technical Profile
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Formal Maroon in Every Brand
The closest equivalent to Formal Maroon in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrFormal Maroon
Nearly identical
Farrow & BallPreference Red
Preference Red
Farrow & Ball
Nearly identical
Madder
Hirshfield's
Nearly identical
Chianti
PPG
Nearly identical
New London Burgundy
Benjamin Moore
Nearly identical
Jazz Berry Jam
Dunn-Edwards
Very similar
Moving Melody
Valspar
Very similar
Evolution
Vista Paint
Very similar
Aged Beauty
Dutch Boy
Very similar
Deep Maroon
Sherwin-Williams
Very similar
Boysenberry Pie
Kilz
Visible difference
Chestnut Brown
RAL
Visible difference
Wood .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Formal Maroon
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Formal Maroon
#70474C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8C6F5E
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Formal Maroon
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Formal Maroon Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Formal Maroon.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Formal Maroon — Frequently Asked Questions
What undertone does Formal Maroon have?
Formal Maroon by Behr has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Formal Maroon in your own space before committing.
What colors match Formal Maroon from other brands?
The closest cross-brand equivalents to Formal Maroon are Preference Red by Farrow & Ball (a near-identical match), Madder by Hirshfield's (a near-identical match), Chianti by PPG (a near-identical match) — the best options for getting Formal Maroon's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Formal Maroon?
Formal Maroon has a Light Reflectance Value (LRV) of 8.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Formal Maroon
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Formal Maroon's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.