Formal Maroon by Behr paint color
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Ref. #70474C · PPU1-14

Formal Maroon

9%LRV Value
Warm (Pink)Undertone
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Formal Maroon PPU1-14 is a red paint color from Behr. It has a hex value of #70474C, LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Preference Red from Farrow & Ball (nearly identical), with 49 more equivalents across other brands.

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Formal Maroon Technical Profile

HEX Code#70474C
RGB112, 71, 76
LRV8.5
UndertoneWarm (Pink)
Color Familyred
BrandBehr

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Formal Maroon in Every Brand

The closest equivalent to Formal Maroon in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

BehrFormal Maroon
Nearly identical
Farrow & BallPreference Red

Preference Red

Farrow & Ball

Nearly identical

Madder

Hirshfield's

Nearly identical

Chianti

PPG

Nearly identical

New London Burgundy

Benjamin Moore

Nearly identical

Jazz Berry Jam

Dunn-Edwards

Very similar

Moving Melody

Valspar

Very similar

Evolution

Vista Paint

Very similar

Aged Beauty

Dutch Boy

Very similar

Deep Maroon

Sherwin-Williams

Very similar

Boysenberry Pie

Kilz

Visible difference

Chestnut Brown

RAL

Visible difference

Wood .05

Colorhouse

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Formal Maroon

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Formal Maroon

#70474C

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#8C6F5E

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Formal Maroon

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Madder

Complement

Raging Sea

Formal Maroon Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Baked Biscotti

Trim

Ultra Pure White®

Accent

This Color

Pop

Mineral Red

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Mystic Fairy

Trim

Blanca Peak

Accent

This Color

Pop

Mother Nature

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Silver Charm

Trim

Blanca Peak

Accent

This Color

Pop

Teal Bayou

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Behr Colors

Other Behr colors close to Formal Maroon.

Fired Brick

Behr · PPF-50

#72484C

Blood Rose

Behr · T11-4

#73404D

Estate Vineyard

Behr · PMD-63

#68454B

Autumn Hills

Behr · ECC-24-3

#784F50

Autumn Leaves

Behr · ECC-31-3

#6E4440

Double Chocolate

Behr · PMD-108

#6F5245

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Canyon Rouge

Dutch Boy · 304-5DB

#A2665F

Rose Window

Dutch Boy · 203-4DB

#E19A99

It's A Girl!

Hirshfield's · 1105

#FFDAE2

Coral Bells

Sherwin-Williams · 6593

#BB4B51

Cloud Number Nine

Hirshfield's · 1071

#F9CEC6

Flamenco

Benjamin Moore · CSP-1195

#A12533

Formal Maroon — Frequently Asked Questions

What undertone does Formal Maroon have?
Formal Maroon by Behr has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Formal Maroon in your own space before committing.
What colors match Formal Maroon from other brands?
The closest cross-brand equivalents to Formal Maroon are Preference Red by Farrow & Ball (a near-identical match), Madder by Hirshfield's (a near-identical match), Chianti by PPG (a near-identical match) — the best options for getting Formal Maroon's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Formal Maroon?
Formal Maroon has a Light Reflectance Value (LRV) of 8.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Formal Maroon

See It on a Wall

Preview this color in a real room

How Much Paint?

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Browse red Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Formal Maroon's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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