Rumors MQ1-15 is a red paint color from Behr. It has a hex value of #744347, LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Holiday Berry from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #744347 · MQ1-15
Rumors
8%LRV Value
Warm (Pink)Undertone
Rumors Technical Profile
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Rumors in Every Brand
The closest equivalent to Rumors in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrRumors
Nearly identical
Dutch BoyHoliday Berry
Holiday Berry
Dutch Boy
Nearly identical
Merlot
PPG
Nearly identical
Fruitful Orchard
Vista Paint
Nearly identical
Casandra
Hirshfield's
Nearly identical
Preference Red
Farrow & Ball
Nearly identical
Ruby Dusk
Benjamin Moore
Very similar
Moving Melody
Valspar
Very similar
Garnet Evening
Dunn-Edwards
Very similar
Fine Wine
Sherwin-Williams
Very similar
Rich Leather
Kilz
Very similar
Chestnut Brown
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rumors
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rumors
#744347
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8C715E
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rumors
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rumors Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Rumors.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rumors — Frequently Asked Questions
What undertone does Rumors have?
Rumors by Behr has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rumors in your own space before committing.
What colors match Rumors from other brands?
The closest cross-brand equivalents to Rumors are Holiday Berry by Dutch Boy (a near-identical match), Merlot by PPG (a near-identical match), Fruitful Orchard by Vista Paint (a near-identical match) — the best options for getting Rumors's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rumors?
Rumors has a Light Reflectance Value (LRV) of 8.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rumors
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rumors's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.