Vintage Merlot ICC-110 is a red paint color from Behr. It has a hex value of #763D4B, LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Exotica from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #763D4B · ICC-110
Vintage Merlot
8%LRV Value
Warm (Pink)Undertone
Vintage Merlot Technical Profile
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Vintage Merlot in Every Brand
The closest equivalent to Vintage Merlot in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrVintage Merlot
Nearly identical
Hirshfield'sExotica
Exotica
Hirshfield's
Nearly identical
Red Tea
Kilz
Nearly identical
Exotica
Vista Paint
Nearly identical
Bold Sangria
PPG
Very similar
Carter Plum
Benjamin Moore
Very similar
Fine Wine
Sherwin-Williams
Very similar
Garnet Evening
Dunn-Edwards
Very similar
Jazzy Red
Valspar
Very similar
Holiday Berry
Dutch Boy
Very similar
Preference Red
Farrow & Ball
Very similar
Red Lilac
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Vintage Merlot
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Vintage Merlot
#763D4B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8A685C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Vintage Merlot
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Vintage Merlot Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Vintage Merlot.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Vintage Merlot — Frequently Asked Questions
What undertone does Vintage Merlot have?
Vintage Merlot by Behr has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Vintage Merlot in your own space before committing.
What colors match Vintage Merlot from other brands?
The closest cross-brand equivalents to Vintage Merlot are Exotica by Hirshfield's (a near-identical match), Red Tea by Kilz (a near-identical match), Exotica by Vista Paint (a near-identical match) — the best options for getting Vintage Merlot's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Vintage Merlot?
Vintage Merlot has a Light Reflectance Value (LRV) of 7.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Vintage Merlot
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Vintage Merlot's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.